To increase the average check, b2b companies use different ways: they sell related products, include additional options and make discounts. One of the effective tools is gifts to clients. For example, over the past year we have held three promotions using gifts and increased the average receipt by 40 and 50%.
Vadim Gorelikov,
Head of Internet projects at Radiotekhnika company
In this article you will read:
We interviewed businessmen and found out what modern tactics help increase the average bill and the frequency of purchases by regular customers. We published tips and practical cases in the article.
Also in the article you will find three tools to determine customer needs and increase the average bill. With these methods, employees always fulfill the upsell plan.
In November 2014, the Signalelectronics company decided to hold a promotion for new wholesale customers, the average cost of their first purchase was 60 thousand rubles. To increase the average bill, the company offered a gift to those customers who increase the order amount to 100 thousand rubles.
Which product is better to choose for a promotion with a gift for a client?. B2b clients will appreciate gifts for work and life that they would not buy for themselves on purpose. Therefore, the company decided to donate tablets. To decide on the gadget model, we conducted a survey among company employees. From several tablet models (devices from Apple, Asus, Samsung and DEXP), we chose the functional iPad mini. In 2014 it cost 14 thousand rubles.
How to convince a client to increase the average bill. The “Gift with Purchase” promotion was tested on products from the line of holiday lights for home use: disco balls, LED systems, decorative projectors of lighting effects, etc. When new customers contacted the company by phone to order products from this group, sales managers offered them a gift if the total order amount exceeded 100 thousand rubles. To make it more convenient for sellers to work, we wrote a script (sample document). When talking with customers, managers follow two rules.
First: they focus on the benefits of the products for the client. If the customer understands the benefits of cooperation and the advantages that he will receive from using the products, then it is easier to agree to increase the average bill.
Second: if customers place an order for less than 100 thousand rubles. or are reluctant to make contact, managers emphasize the limited offer with a gift. When customers hear the words “promotion” and “iPad mini as a gift,” they are more likely to make contact. Then sellers tell you that you can give the tablet to a friend, that delivery will be free and fast, etc.
How to conduct an action correctly, avoiding problems. It is important to think through the logistics in advance and deliver the gift on time. At this stage, unexpected difficulties arise. We planned to deliver the tablet directly from the city where the client lives. They wanted him to contact a local store in case of a breakdown and have the gadget repaired without delay. However, this turned out to be impossible for a number of reasons.
1. The stores did not work with legal entities, but we paid for gifts from the company’s account.
2. The goods from the store would be sent directly to the client, which means we could not control the quality and assess the condition of the tablet. Customers should not be allowed to receive non-functioning or damaged devices.
3. The stores considered the application within five days, which did not suit us. As a result, we purchased gifts from a Novosibirsk store and sent them by courier. For delivery within Russia we paid an average of 785 rubles. for each tablet.
Result. The promotion lasted for a month. During this period, 10% of new customers increased their average bill from 60 to 100 thousand rubles. Gifts were sent to five clients.
After we tested the promotion with a gift for a purchase on new customers, we decided to run it among regular customers. To do this, we segmented the customer base depending on the average order amount. There were three segments: clients with a check less than 100 thousand rubles. (first group), from 100 to 200 thousand rubles. (second group) and more than 200 thousand rubles. (third group).
We did not give gifts to the first group of clients, since the promotion was intended for wealthier customers. For the second group, managers, using the same script (sample document), offered to increase the purchase amount to 200 thousand rubles. and receive an iPad mini tablet as a gift. Clients from the third group received a present if they increased their average check by at least 10%.
Regular customers readily responded to the offer, since they have been cooperating with the company for a long time and are confident in the quality of the products. Therefore, the promotion was more effective among buyers in this category than among new clients. In addition, we already knew where and how we would order tablets, and did not encounter problems like the first time.
Result. A promotion with a gift for a purchase valid for one month was launched in June 2015. The average bill of customers from the second group increased by 50% on average, and by 10% for customers from the third group. Gifts were sent to 14 clients (5% of the customer base).
In the fall of 2015, we held a third promotion with gifts to customers, changing the rules. Managers, talking about the advantages of the products and the benefits of the products for their partners’ businesses, convinced new customers to increase the average bill to 100 thousand rubles, but did not talk about the “Gift with Purchase” promotion. We wanted to surprise customers who increased the amount of delivery. It was planned that this promotion would increase the loyalty of new partners to the company and that subsequently they would more easily agree to order goods for a larger amount.
The gift itself was chosen painstakingly. This time we wanted to present not only a useful, but also a memorable gift that will cause a lot of positive emotions, which customers will tell their friends about. So we settled on a board game. First we thought about hockey. But managers at toy stores explained that these games have a high percentage of defects and incomplete sets, and that the game itself is fragile and will not withstand shipping. In the end we preferred chess. In a local store we found a set that is not a shame to give to clients or friends (picture). The gift (chess and courier delivery) cost the company 3 thousand rubles.
Result. We managed to carry out the action correctly. The clients were delighted and surprised by the gift. We attached a letter of gratitude to it, in which we noted that we strive to meet the expectations of customers, value partnerships and the willingness of customers to meet us halfway. The gift did not help increase the average check: 14 customers increased the order amount by an average of 30%, not knowing about the gift. But the buyers to whom we sent the chess pieces subsequently called and said that they were ready to continue working with the company.
Vadim Gorelikov Graduated from the Siberian State Transport University in 2000. He was one of the founders of the High Finishing Technologies company. Since 2009 he has been working at the Radiotekhnika company. She has been promoting websites on the Internet for more than six years. Among the clients: “Modamarket”, TC “SibTroy”, “Express-Kinetics”, “Signalelectronics”. Business consultant on internet marketing.
"Radio engineering" founded in 1992. Field of activity - sale of radio equipment and technical means. The chain has 14 stores. Official website - www.radio-tech.ru
How does a buyer choose a product in a store, which products from the group does he prefer, what is he guided by when making a purchase? Which Are promotions most effective at increasing product sales? How can you get away from the traditional mechanics of a promotion, while significantly reducing the costs of running a campaign?
Today the market is oversaturated with similar products, which means there is fierce competition between manufacturers. Therefore, the most effective tools for advertising influence on consumers have become those that allow a unique selling proposition to be conveyed to the buyer in a personalized manner.
One of these tools is the “Gift with Purchase” promotion. Such events, as well as promotions with prize draws, are held when it is impossible or does not make sense to let the buyer try the product. The main goal of the "Gift with Purchase" is to increase sales and earn as much as possible on the product.
More than 80% of buyers make the decision to purchase a particular product directly in the store: they try the product, study the packaging, talk with sellers, read leaflets on the shelves, posters on the walls, etc. On average, a buyer spends 20-25 minutes in the store. During this time, he needs to make a decision about purchasing this or that product. The choice is made not from the entire shelf (otherwise the buyer would only have 30 minutes for 1 category), but from 2-3 familiar brands. These are either brands that the buyer already uses, or those for which he saw advertisements shortly (1-2 days) before visiting the store. At the same time, at least 40% of buyers make their final choice of goods in the store thanks to the information posted inside the premises.
The number of people making the final decision in a store is steadily growing, therefore, the “Gift with Purchase” promotion is becoming more and more relevant and in demand.
According to surveys, no more than 25% of buyers purchase goods because of discounts. The choice of a discount or gift depends on the size of the purchase, frequency of consumption and target audience. Of course, a discount on a product allows you to increase sales volume in a certain period, but the main disadvantage of such a promotion is a decrease in the quality of the product perceived by the consumer. Moreover, a discount can cause irreparable damage to the image of a new product on the market. Buyers with a large purchase amount do not need a discount at all: they will not notice a difference of a few rubles.
Any manufacturer wants to win as many loyal customers as possible who will purchase its product without paying attention, first of all, to the price of the product. And gifts in in this case much more interesting. You will say that it is difficult for me to draw such conclusions, since the middle middle and upper middle, which we are talking about in this case, are no longer the audience of Pyaterochka. This is not so: currently Pyaterochka is positioned as a store close to home and is visited by customers of different incomes. What determines the specifics of the “Gift with Purchase”.
An accurate definition of the target audience is necessary in order to decide which specific buyers we will address and choose the mechanics of the promotion. Please note that it is quite difficult to switch stable consumers of one brand or another to another, but the percentage of such in the FMCG sector is quite low. Of course, there are exceptions, for example, cigarettes, the adherence to which is higher than for other product categories of goods of frequently renewed demand.
Implementation of the action. The very first thing you need to plan an action is to answer the questions:
As a rule, a promotional campaign pursues the following goals:
Increasing product loyalty.
Loyalty program (loyalty to a retail outlet - dealer, wholesaler, etc. or loyalty to the end consumer.
- The promotion mechanism should be simple, understandable and easy to remember. Example: "Buy 2 packs of coffee - get a mug as a gift." It is necessary to attract the buyer's attention to the promotion at the same moment when the buyer first sees the advertising message. During this moment, we must give the buyer an idea of the category of the advertised product, make it clear that this product category is interesting to him, give him the opportunity to evaluate the attractiveness of the offer and, most importantly, make him feel the desire to take part in the promotion.
Of course, it is necessary to pay attention to the information support of the promotion: you can announce the promotion through radio advertising in retail outlets, placing information in print media, placing POS, etc. Thus, we attract more buyers to participate in the promotion.
Nowadays, the number of "Gift with Purchase" promotions has increased so much that the presence of promoters of several companies in one store at the same time is by no means uncommon. In the Pyaterochka network, the number 3 is considered critical, and the presence of a fourth company conducting promotions is not allowed. Moreover, the simultaneous presence of competing companies is prohibited. The priority time for the promotion is mainly the hours of maximum traffic. Accordingly, it is logical to assume that the presence of several groups of promoters causes negativity in the buyer, caused by excessive fuss, crush, oversaturation of advertising information and often (unfortunately) the unprofessionalism of the promoters. As a result, the effectiveness of the promotion may decline sharply.
In this regard, it is relevant to develop alternative mechanics for the “Gift with Purchase” promotion. Therefore, we have developed and have been successfully running a check program for more than 3 years now, the main thing of which is that the cashier gives the buyer a gift at the checkout at the time of payment for the goods.
This mechanic helps avoid the following problems:
In addition, there are a number of guaranteed advantages:
The effectiveness of the promotion is assessed by the results of sales, the growth of which on average ranges from 30 to 700% (on average 200%).
Moreover, checks with a prize inscription can be used as coupons/lottery tickets, which are subsequently used to draw large prizes.
There is another option for a check program - to purposefully influence the audience of your potential consumers, i.e. those buyers who purchase a similar product from competitors. When conducting such a program, the buyer is given a gift at the checkout when purchasing a competitor's product.
To promote product categories whose target audience is young people, the mechanics associated with sending an SMS message are effective: when purchasing a promoted product, a number appears on the receipt to which you need to send a message and thus register to become a participant in the promotion. Subscribers of MTS, MegaFon, Beeline can participate. The prize draw takes place at the end of the promotion in one of the stores.
Thus, we are now carrying out several options for alternative mechanics of the “Gift with Purchase” promotion, promoting both the products of suppliers and the products and services of non-suppliers (insurance, travel companies, clothing stores, etc.)
I would like to note that the customers of our network are confident that the prizes (whatever they may be) are completely real and not shared among the staff. After the end of the promotion, posters with photographs of the lucky winners are placed in stores, thereby helping to build trust.
The most interesting is a functional gift - one that the buyer will use quite often and which will always be in sight. Moreover, it is better if the promotion uses several different prizes for the same purchase amount - the buyer will have the opportunity to choose a gift or buy the product several times to collect the entire collection of gifts. Let the buyer purchase the product several times during the promotion period, let more buyers take part in the promotion than there will be several buyers who purchase the product once during the promotion period.
The mechanism works well when, along with small guaranteed gifts, buyers have the opportunity to win the main, or better yet, several main prizes at the end of the promotion. Moreover, by posting a “win report,” for example, a photo of the winner with the prize in the newspaper, we will increase confidence in the promotion and the product.
There must be a sufficient number of gifts: saving on the prize fund is unacceptable. It is necessary to remember that not all gifts can be additionally made for short term. If gifts run out in the middle of the promotion, they can, of course, be replaced with others, but buyers will be upset that they will not be able to receive the announced gift. It’s even worse if the gifts run out in the middle of the promotional day.
The cost of the gift should be about 10-15% of the purchase price required to receive it.
When reaching agreements with retail outlets to hold a promotion, it is especially necessary to control the following:
Availability of products in full range and required quantities at the point is the most important factor when carrying out the promotion. This issue is within the full competence of the customer company. To attract the attention of buyers to a product and promotion and not allow this product to be purchased - this makes all the work on developing, preparing a promotion, preparing promoters, etc. pointless. Moreover, it causes negativity among buyers and has a negative impact on the image of the product. Promoters should also pay attention to the display of goods on the sales floor during the promotion. It is impossible to allow a situation where the ordered goods were not shipped out before the start of the promotion.
The results of the action can be assessed by the following indicators:
There are many factors that influence success. The purpose of this article was to show how important it is to take into account even minor factors when developing and conducting a promotion. Without paying due attention to just one aspect of the organization, you can undo almost all the efforts made during the preparation of the action.
Advertology.Ru based on materials from the Advertising Laboratoryadd. to 269411. The organization conducts sweepstakes and gives gifts to customers in the retail network. The question is how to formalize a transaction for a product that is used for gifts and giveaways: through sale (revenue) or simply written off to account 91.02 (at the expense of net profit). The organization is engaged in retail, that is, it does not maintain account 62 of the Chart of Accounts, but writes off revenue from the 50th to the 90th account. Thus, the bonus product cannot be written off through account 62. the account will not be closed. The question is how to reflect the issuance of bonus goods to customers in retail without account 62? how to write it off? to what account?
In your case, several accounting options are possible:
Debit 50 Credit 90/1,700 rub. – bra
Debit 50 Credit 90/1 – 300 rub. – capsule
Debit 90/2 Credit 41 – capsule written off
2. In another case, you can sell a bust + capsule set or indicate in the documents that the price of the bust includes a capsule:
Debit 50 Credit 90/1 – 1000 rub. – set bust + capsule
Debit 90/2 Credit 41 – set written off
Debit 50 credit 90/1 1000 rub. – bust
Debit 90/2 Credit 41 – bust written off
Debit 44 Credit 41 – capsule written off as part of sales expenses
However, this method may cause disagreements with inspectors. And it should be taken into account that in tax accounting such expenses are standardized.
4. If your organization does not have documents confirming that gifts are given to customers for fulfilling certain conditions, then the issuance of capsules cannot be classified as an activity aimed at generating income. In this case, the write-off of capsules should be taken into account in the Debit of account 91 and the Credit of account 41 of the Chart of Accounts.
The rationale for this position is given below in the materials of the Glavbukh System
Elena Leonova, Lodeynoye Pole
The buyer's right to receive a gift when purchasing goods for a given amount is exercised as part of the promotion. By order of the manager, determine the period and conditions of the promotion that stimulates demand for the product. But at the same time, the order should make a reservation that the cost of the main product indicated on the price tag also includes the cost of the gift. Then the bonus will not be transferred free of charge, but realized. In this case, you can legally reduce taxable profit by its value in accordance with Article 268 of the Tax Code.*
– quantity, price per unit (unit cost) and total cost of gifts and souvenirs distributed.
The total amount of expenses under this act is debited to account 44 “Sale expenses”, and souvenirs and gifts transferred are written off to the credit of account 41 “Goods”. Let's consider a specific situation.
The Milady company accountant will make the following accounting entries:
Credit 60
– 300,000 rub. – the acquisition of goods intended for distribution as gifts is reflected;
Credit 41 subaccount “Goods in stores”
– 300,000 rub. – reflects the transfer of gifts to be distributed to store visitors and employees carrying out the distribution;
Debit 41 subaccount “Goods in stores”
MAGAZINE "ACCOUNTING IN TRADE", No. 1, I QUARTER 2008
3. Article: Providing a product bonus to the buyer
According to the terms of the contract with the buyer, upon fulfillment of a number of conditions (aimed at increasing sales volume), he is provided with a bonus (in the form of goods). How to document and reflect transactions to provide a product bonus to a buyer in accounting?
Answers
A. Z. Ostrovskaya,
Leading tax consultant LLC
"Consulting group "Tax Optima""
The operation of shipping bonus goods is issued with an invoice, in which a zero price is indicated. In accounting, the cost of such goods can be included in commercial expenses or expenses for ordinary activities (clauses 5, 7, 9 of PBU 10/99). Accordingly, they will be reflected in the debit of account 44 or account 91. There will be no proceeds from sales on account 90, since the seller gives away his goods for free.
Upon transfer, the supplier is required to charge VAT and draw up an invoice in one copy. Accrued VAT is reflected either as a business expense on account 44, or as other expenses on account 91*.
When calculating income tax, the seller can take into account the cost of bonus goods as another expense (subclause 49, clause 1, article 264 of the Tax Code of the Russian Federation, letters of the Ministry of Finance of Russia dated August 31, 2009 No. 03-03-06/1/555, dated August 4 2009 No. 03-03-06/1/513). The provisions of paragraph 16 of Article 270 of the Tax Code of the Russian Federation, which prohibit taking into account the cost of gratuitously transferred property as expenses, do not apply here. After all, the bonus product was not given as a gift, but for fulfilling a number of conditions aimed at increasing sales.*
Note that, according to financiers, the seller cannot take into account in the “profitable” expenses VAT, which was accrued upon the free transfer of goods (letters dated March 11, 2010 No. 03-03-06/1/123, dated December 8, 2009 No. 03-03-06/1/792). Although some companies manage to prove the opposite (resolution of the Federal Antimonopoly Service of the North Caucasus District dated August 13, 2010 No. A32-2525/2009-70/36).
One of the most pressing topics for owners and marketers of any business is advertising promotions.
What could you come up with to increase sales and make legends about your business? There is a way out, you don’t even have to imagine it.
You can just take what’s ready, add your own, and get a great promotion. Where to get it? From the list below. There are more than 15 ideas for every taste and willingness to take risks
Before we get into the specific list of stocks, I want to warn you that everything should be in moderation. You can’t live on stocks alone, just as you can’t live without them at all.
Everything should be fine in your company:, and others important elements successful company.
Once your business becomes sufficiently harmonious, you can move on to advertising campaigns.
Although they all have their own goals, there is a common and basic one - to attract attention and smooth the corners on the purchase decision. But if your seller “Petya” screws up and doesn’t work with, then there will be no money in the cash register.
I also want to say that if you are planning to hold an action, you need to promote it well (this is of course good, but not enough).
You need to use a sufficient amount, otherwise you will make a premature conclusion that advertising campaigns to attract customers do not work and that this is not your thing at all.
For example, you can notify visitors to your website about a promotion using an online consultant.
Or if you actively use Instagram to promote your business, then the “Direct Mailing” function from the Okogram program can help in communicating information about promotions.
And one more thing, people get tired of the same type of promotions, and besides, when they are carried out constantly, they begin to classify you as a company that increases prices and then drops them. Therefore, you take breaks or do not include new collections in promotional items.
And now that the word to go has been given, we can start. Let's start with those who have strong nerves and who are not afraid to take risks. These are the most interesting, eye-catching and unusual promotions that attract customers.
In this section, I will rather describe to you the approach (strategy) with examples, since not everything is so simple. But further you will see ready-made examples.
One of the most successful, memorable and increasing sales was the advertising campaign of the well-known Euroset store - come naked and get a cell phone for free.
The effect was intended primarily to be shocking. Since then, all store owners who have the courage to promote their store at the expense of human greed have been trying to repeat such an action, in one way or another.
A recent example is a sports store in Germany, which organized a similar promotion on its opening day.
You could come and dress from head to toe in whatever you wanted in the allotted time. Absolutely free. True, there was a small condition - you had to come completely naked.
Moreover, a business does not have to be large and famous to hold such a promotion in a store.
For example, in Irkutsk, at the opening of a small store youth clothing, there was a promotion - tear up the jeans/trousers you are currently wearing and choose new ones completely free of charge.
A married couple lived in one of the IKEA stores for almost a month. They slept there, cooked, ate and even washed there. A lot of people came to see these extraordinary people (read: eccentrics).
Do you think this has had an impact on this store? You're right, it did 😉
We discussed the performance of the action in more detail in a separate article. Be sure to study it if you are hooked by such a crazy technique. Just when implementing, think not only short-term, but also long-term, how this will affect your business.
Quite an old example of a successful promotion. The Technoshok store began selling video cassettes at cost (at half price, almost at a loss), very aggressively talking about it. There was no time to deliver the cassettes to the store.
Crowds of people stood to buy a cheap video cassette. And at the same time they were sold a new VCR, TV, antennas and much more.
This promotion applies to almost any business. All you have to do is find one in your company and start attracting people to it.
You don’t have to sell it at a loss; you can simply not earn anything from it. But you must do it.
We organized a similar promotion in our client's store. They gave out free socks. Good, high-quality socks and completely free.
Moreover, you didn’t even have to buy anything. Just walk in, fill out and get your pair of socks. You may start swearing that you won't give away anything for free. So appreciate the whole idea.
Firstly, we gave out free socks, which cost us 20 rubles (quite little), and this figure was much more profitable from an advertising point of view, since from other advertising sources, one visitor cost us at least 35 rubles.
Plus, you understand that in addition to the socks, they offered a discount on the main assortment, a coupon for a repeat purchase, in general, a lot of things. The result is an increased customer base and promotion, with more than 400 percent.
Or here's another example of a good implementation. The target audience will react absolutely accurately.
Example of a Freebie promotion
Quite an unusual and interesting event. You are pawning/burying a valuable treasure somewhere. The location of the promotion could be, for example, shopping mall in which your store or even the entire city is located.
As soon as the treasure is found, news will be published about it (for example, in) and information about the next one will be given.
This is what one bank did, for example. They put in dozens of treasures with real gold coins and began to actively promote it. There were also successful cases for food delivery services.
The certificates were hidden for a year and a search was organized with the help of radio presenters. People are very willing to get involved in such advertising games and promotions because they love interactivity.
Give a discount/gift to the client for what he rolls on the dice. You can even make a stage game. For example, if a person throws once, he is guaranteed to receive a gift of up to 1000 rubles.
And if he rolls three times and scores more than the nth value, he will receive a super prize, or he will be left empty-handed.
A variant of the super game from Field of Miracles. By the way, instead of cubes, there may be a spinning drum. The rules are up to your discretion and imagination.
Example of the Cubes promotion WE ARE ALREADY MORE THAN 29,000 people.
TURN ON
Therefore, there is no need to rack your brains about which promotions can be carried out and which are not suitable. For the most part, they are designed for discounts and play on one of the main feelings of a person - the desire to save money, to purchase profitably (not to be confused with greed).
A standard promotion launched at most grocery and clothing retailers. When you buy two/three products, you get the third one free. Ideal for services.
Install a suspended ceiling in 2 rooms and receive installation in the hallway as a gift. Buy 2 apartments, get a parking space as a gift (what if!).
Example of a promotion Two for the price of one This type of promotion is a good alternative to a discount. And we even implemented this approach in the wholesale business.
But as you already understood, it was not about pieces, but about containers. But in this way we succeeded significantly, and this is one of the main indicators when carrying out actions.
100% You have seen products with red/yellow price tags. This targeted promotion is actively used by retail stores.
But their services are undeservedly ignored, although with a large assortment, this is almost a gold mine for them.
When we talk about a “color” price tag, it doesn’t have to be a discount. You can go the other way and make a purchase without extra charge/without VAT/at wholesale prices.
Or just a promotion for one of the items, for example: “Changing the oil in your car is free! You only pay for the materials.”
And we are also not just talking about shop windows. You can highlight items in the price list or on the website with special colors.
And just an example of how we achieved an increase in sales through elaboration of the price list (including color), read in the article.
Upon learning that the apartment was transferred to the seller by right of gift, buyers often refuse the transaction. It is considered that the donated property belongs to the donee conditionally; the donor reserves the right to change his mind and demand the return of the gift. For the most part, fears are unfounded; the law recognizes a gift transaction as equivalent to a purchase and sale, so the recipient acquires ownership. But in order to be absolutely sure that the purchase will not be demanded back, you need to find out a number of points before the process, and we will look into which ones in more detail.
A gift often becomes a substitute for a will. In this case, the donor can be sure that the property will go to a certain person. However, relatives can challenge the deed of gift in court, declaring the order invalid.
Sometimes it happens that the donor changes his decision and demands that the apartment be returned to ownership. The following facts may be grounds for canceling a donation:
It is difficult to cancel a gift in court; you will need to present strong evidence on any point. But sometimes the transaction is canceled and the fact of donation is declared invalid. What should the buyer do in this case?
The legislation provides for several cases of confiscation of acquired real estate from the buyer if the act of donation is declared invalid.
The buyer knew or could not help but know that the seller obtained the apartment fraudulently. And here are several signs by which a buyer is recognized as dishonest:
The buyer acquired the apartment legally, but the property left the donor’s possession against the will of the previous owner. This is possible when the following situations occur:
In this case, the buyer has the right to demand a refund from the seller, but arbitrage practice confirms the complexity of the procedure.
It is very important to clarify the fact of the donor’s right of permanent residence when concluding the deed of donation. It turns out that the buyer gives money for real estate in which the donor, a complete stranger, can live (permanently). It will be impossible to evict such a tenant; the law is always on the side of the donors and prohibits eviction if the owner of the property changes.
.png)
