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Launched her own clothing brand called GenerationTR. WANT.ua tells the details: where to buy, how much it costs and how does Regina manage to combine filming the program, traveling around the world and working on the brand?
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Regina says that she is interested in developing in different directions; she does not believe that if you are a singer, you only sing, if you are an actress, you only play on the theater stage or act in films, if you are a TV presenter, you only host a TV show. In her opinion, creating clothes is one of the ways of self-development.
In connection with travel, I get a lot of ideas about creating comfortable clothes for girl travelers. You could say that to some extent I create clothes for myself
IDEA AND CONCEPT OF THE BRAND
Generation TR is, first of all, clothing for young, confident girls leading an active lifestyle. For those whose day is scheduled minute by minute, but who wants to look equally good at a business meeting during the day and at a party in the evening - like Regina. Let us remind you that recently, created for her by a young Ukrainian designer.
Generation TR is my generation. Generation TR can be deciphered both as “Generation of Travelers” (TR = travel) and as “My Generation” (TR = Todorenko Regina)
Everything is simple with the brand idea. Generation TR is a generation of successful, young, beautiful girls people who travel, have fun, build a career, play sports, develop, and do crazy things. A generation of people who feel inner freedom and independence.
MEANING AND NAME
When creating and launching the GenerationTR brand, first of all, we focused on natural fabrics: cotton, viscose, cambric, cotton sateen. In addition, we develop exclusive and original prints, the application process of which is quite complex. Purchases are made only from trusted suppliers who have an excellent reputation.
IN new collection you can see hieroglyphs that translated mean “I love peace.” These three words are the philosophy of the Generation TR brand and the leitmotif of all my activities
HOW TO COMBINE FILMING AND WORK ON A BRAND
However, not everything is as smooth as it might seem at first glance. Regina admits: she hardly sleeps, because during the day she works as the host of “Eagles and Tails”, and at night she works on creating collections for her brand. Work on the collection, which Regina together with designer Nika Medisan, lasted almost six months, and fittings took place at a distance of a thousand kilometers. Producers who flew out to filming in one country or another, according to Regina, brought her things that she tested on herself.
When we are filming a program, I am a TV presenter and work on camera, when filming ends and night falls, morning begins on the other side of the world, my team wakes up and we start working
BRAND TEAM
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Now a whole team is working on the brand. These are young talented designers - Max Zaenchukovsky, and the already famous Ukrainian designer Nika Medisan, with whom Regina developed a separate line. The guys, together with Regina, come up with new styles, looking for creative solutions, for example, how to make a dress look equally beautiful on girls of different sizes.
Our collections are brought to life in a cozy private workshop. Girls seamstresses work tirelessly, constantly improving the sewing of our products. “Mass tailoring” is not our strong point. All collections we create are limited. The number of products often depends on demand. If a model has become popular, then to order we can satisfy the desire of our clients to have it in their wardrobe
WHERE CAN I BUY
The popular host of the TV program “Heads and Tails”, the ideological inspirer of the Generation TR clothing brand Regina Todorenko became the face of Mega Style magazine. On March 12, at the Omsk Mega House of Culture, the girl spoke about the images in which she appeared on the pages of the magazine and gave advice to Omsk residents. All looks will be seen in the spring issue.
“This is my favorite image, I fly on planes, go shopping, go to a restaurant, cafe or disco. Everyone should have this basic set. It is comfortable and will be fashionable year after year. Only the style changes."
“A dress made of chiffon or silk is very light, floral, and the print is not annoying. And pumps add something evening to the look, making the foot so graceful, feminine and beautiful. In this look, you can easily go to the theater in the evening, to work, or to a cocktail party.”
The “safari” style or L "Afrique c" est chic has been riding the fashion wave for several decades. Regina appeared in two images. The center of the first is maintained in the appropriate color scheme shorts, the second - wide cropped trousers.
“This is one of my favorite bows, very comfortable when traveling, because we mainly visit hot countries. Shorts are my favorite item in my wardrobe. And when they are high-waisted, they also lengthen your legs - you just feel like a model. This is my secret. Many people think I'm tall. These are shorts and proper operator work. When shooting from below, it adds another 15 centimeters to the leg. And if you also wear wedge shoes, then you can walk along the catwalk. In spring and summer you want freedom, this look allows you to do that - the shirt is light, loose and not tight.”
“This look is beautiful, calm and feminine, but I’m a little afraid of such monochromes, everything is so beautiful, elegant and sometimes constraining. As a traveler, it’s difficult for me to withstand this image. But maybe when I have a slightly different lifestyle... Because sometimes you really want to look elegant.”
Brand trends: 5 stylish looks from Regina Todorenko
The traveler and TV presenter told Omsk residents how to brighten up spring 2017.
The popular host of the TV program “Heads and Tails”, the ideological inspirer of the Generation TR clothing brand Regina Todorenko became the face of Mega Style magazine. On March 12, at the Omsk Mega House of Culture, the girl spoke about the images in which she appeared on the pages of the magazine and gave advice to Omsk residents. All looks can be seen in the spring issue of the magazine.
“Fashion is a relative concept. Everything is cyclical, repeated from year to year, only adapted to the situation and time, and also interpreted by designers,” Regina Todorenko. ( here is a little face in a circle)
Denim girls
The clothes for the first look presented by Regina are made from versatile and timeless denim. The girl appeared in jeans and a shirt.
“This is my favorite image, I fly on planes, go shopping, go to a restaurant, cafe or disco. Everyone should have this basic set. It is comfortable and will be fashionable year after year. Only the style changes."
Flowers in color
The next image is dedicated to spring and femininity. The appropriate name is “Flowers”. Regina wore a chiffon dress with a print and complemented the look with bright pumps and a jacket.
“A dress made of chiffon or silk, very light, floral, and the print is not annoying. And pumps add something evening to the look, making the foot so graceful, feminine and beautiful. In this look, you can easily go to the theater in the evening, to work, or to a cocktail party.”
The “safari” style or L "Afrique c" est chic has been riding the fashion wave for several decades. Regina appeared in two images. The center of the first is shorts in the appropriate color scheme, the second is wide, cropped trousers.
“This is one of my favorite bows, very comfortable when traveling, because we mainly visit hot countries. Shorts are my favorite item in my wardrobe. And when they are high-waisted, they also lengthen your legs - you just feel like a model. This is my secret. Many people think I'm tall. These are shorts and proper operator work. When shooting from below, it adds another 15 centimeters to the leg. And if you also wear wedge shoes, then you can walk along the catwalk. In spring and summer you want freedom, this look allows you to do that - the shirt is light, loose and not tight.”
We make lace
Lace has been a trend for the last few seasons. Regina calls this look “Asia” because this is how girls in Japan dress in the evenings. During the day they wear white, gray and black suits, and in the evening their collars and shirts turn into patent leather shoes and a red leather skirt. In her look, Regina combines white lace and a patent black skirt.
Monochrome
The fifth image presented by Regina is “one color”. The girl is wearing a dress and a cloak.
“This look is beautiful, calm and feminine, but I’m a little afraid of such monochromes, everything is so seasoned, beautiful, elegant and sometimes constraining. As a traveler, it’s difficult for me to withstand this image. But maybe when I have a slightly different lifestyle... Because sometimes you really want to look elegant.”
Regina also warns that the image can add age to a young girl.
The presenter advised Omsk residents to escape from the slush with fashionable clothes rubber boots with heels in combination with short bright dresses, and also color the spring with colored raincoats.
Alina Shurafutdinova
Regina Todorenko is back on the air of “Heads and Tails.” This cheerful fair-haired girl with radiant eyes never tires of traveling around the globe and invites us to join another exciting trip. But viewers don't just like to travel. They enjoy watching the beauty, who infects with her lightness, natural beauty and, of course, bright stylish images.
Above appearance The hosts of this popular program are professionals, but in real life Regina looks stunning, choosing clothes that suit her mood and momentary desires.
The work of a professional TV presenter is difficult and interesting at the same time. But there are many pitfalls in it. Greater ability to work and positive attitude help you stay in a good mood. Living out of a suitcase, you have to develop your own style lessons to look attractive even in the most difficult conditions. This is real talent.
A professional traveler should always look stylish
The main style of the star has become absolute eclecticism, where a combination of several genres is possible. Not only is involved in this cycle, but also the entire image as a whole. Combinatoriality of the 70s, which is characterized by a riot of shapes and colors, a mixture of textures, playing on unusual contrasts - all this can merge together only if the textures coincide. Modern designers consider it elementary and complex at the same time. To create new looks, Regina selects items from several price categories and likes to name her style “I wear what I want”!
Combining several different items of clothing will help create a loose ensemble in an eclectic style.Her wardrobe includes comfortable shorts and, emphasizing slender legs, a lot of sports T-shirts and blouses, skirts and light ones, decorated with flirty details, and a lot outerwear, allowing you to create hooligan or romantic combinations.
Brightness, comfort and elegance merge into oneThere are several embroidered shirts made from natural fabrics. All this cannot be boring by default, but the most ordinary things turn into irreplaceable ones. The girl is partial to a bright palette of colors and white.
Despite the high flight of fantasy, she knows how to imagine herself in a given setting. It may also be in national clothes, putting on then japanese costumes, then into the outfits of tribes living in a primitive system. He happily tries on the uniform of baseball players, and appears at bullfights in a red robe and fashionable shoes. Surprising is her credo!
Regina considers herself a real collector who acquires everything that catches her eye along the way. And then neither color nor style is taken into account. This becomes unimportant if a new pair is just begging to be added to your closet. In the first programs of “Heads and Tails” we often saw her in heels, but today we prefer comfortable models that allow us to walk a lot for a long time. How could it be otherwise, because travel can be unpredictable...
By the way, our heroine is not too particular about her wardrobe. There is simply no time for this. Yes, and you need to part with everything old easily. A busy schedule and frequent dives into extreme situations allow you to test your clothes for durability.
Glasses and original jewelry are irreplaceable accessories that often pull out the whole look.
Attention to details that complement the imageBut bags are something for which there will always be money. Any fashionista knows that even the simplest ensemble can be complemented with an interesting bag and look like a millionaire, feeling light and free.
But no matter what is in your duty suitcase, there should be a place for the obligatory things! For Regina, this means a comfortable, roomy backpack, a light dress, the best underwear and her favorite iPhone, which can capture her owner in all her glory!
Take everything you need with you and nothing extraRegina has had an unbridled interest in unusual clothes since childhood. She was attracted by the very idea that she could, at least for a moment, become the creator of her own image. Therefore, the old closet was that magical place where things from the past life of mother and grandmother were hidden on the far shelves. It was a real pleasure to find them there. All the strangest and most unusual things were reworked, and the result was amazing. The feeling of pride in myself filled my soul.
“When I “robbed” my mother’s wardrobe, I found many things, the details of which turned out to be relevant in modern trends. Then I realized that fashion is cyclical. Once popular high waist, strange collars, pleating are still worn. I’m very pleased that my mother managed to save all this.”
The best vintage is old clothes, imbued with the history of your family, because the energy of each thing certainly influences a person. Wearing something like this can make you feel like a person from the past. This even obliges us to behave differently, as was customary then.
Old clothes from the past are still chicIt should be noted that Regina always seemed original. Her first appearance on TV screens was in 2008 when she became a participant in the show "Star Factory" . At that time, the girl looked sincere and original, but even then she was in search of her own style, which distinguished her from other contestants. After the end of the project, she joined the REAL O group, where she tried on many elegant stage dresses. But in life, she preferred to wear familiar, comfortable things in bright colors.
Solo career and work in travel shows began only in 2014, when with her own hands the already famous star destroyed all traditional cliches, showing her viewers that a modern traveler can look chic in any country and in any setting.
For many, shopping is a real anti-stress therapy, but not for Regina. Such trips tire her, and the monotony of things does not please her. To find something special, you have to find stores on the Internet. Virtual space saves you with its abundance, and you can place an order from anywhere in the world.
The girl also likes fashion shows in small private showrooms, where collections of one or more brands are presented. She sews a lot with her own hands.
Simple styles and blouses - you can sew them yourselfA significant year in her life was 2016, when program "Heads and Tails" opened new season entitled "Around the World". Now everyone was puzzled by creating new looks that would be even more beautiful and comfortable for long trips. These thoughts haunted Regina, so she decided to start working on her own line of clothing. And he does it on a professional level.
The birth of a new summer collection - all the best for women travelersNow we have the opportunity to observe the formation and development of a new brand GENERATION TR. It offers adventurous travel lovers models in which comfort comes first. Talented designers work on the collections under the guidance of their ideological mastermind.
What else can you expect from this unstoppable personality? Time will show. Spectators never tire of watching Regina Todorenko, because sincerity and charm have always been and will be in trend!
Famous TV presenter Regina Todorenko presented her spring-summer collection women's clothing own brand Generation TR, created together with Ukrainian designer Nika Medisan.
In between filming, the host of the “Heads and Tails” program, Regina Todorenko, also manages to create clothes. The girl recently spoke about her style secrets, travels and plans. Among them is the development of its own brand Generation TR.
“I’m used to giving preference to comfortable clothes and easily parting with things. In our program, things often get spoiled and have to be thrown away during the trip. To be honest, my style is so strange that I recently decided to start collaborating with a stylist,” Regina admitted to FW-Daily.
Regina, together with the brand, created a collection with an emphasis on versatility and comfort.
“I really like what Nika does. Her style is close to me, I love this gentle, fragile girl, whose energy and ideas are enough to dress the entire planet. This is what we are going to do. When I write to her with a proposal to make a new collection, she replies that she already knows what it will look like,” says Regina.
Knitted overalls for every day, stylish tracksuit, soft romantic dress with ruffles, a combination suit of a top and a skirt for a party on the beach, denim corsets - these clothes are ideal for girls living in a big city and those who are going to go to the sea coast. It is so versatile that girls of any age and any nationality can wear it.
The new collection is made in this year's trendy colors - shades of pink and blue. The main materials used are knitwear, denim, tulle and silk.
By the way, this is not the first collaboration between the girls - in 2016 they presented a collection of women's clothing with an oriental vector.
“Working with Regina and her Generation TR brand is always very productive and interesting! We understand each other perfectly, exchanging experience and skills. Apparently, that’s why we didn’t stop - and this is our second joint collection,” Nick shares his impressions of the work.
Regina Todorenko also shared her plans for the future. The decision has already been made to create a shoe collection with Nika Medisan and the famous Ukrainian brand L.A.P.T.I.
“I strive to create a total look for the same active girls, like myself. I suggest saving your time by buying shoes and a dress at the same time,” Regina emphasizes.
Starting with the words of one of their favorite TV shows about travel, “popular TV presenter Regina Todorenko” and Ukrainian eco-designer Nika Medisan present the lookbook of the new collection of the Generation TR brand, presenting images for girls leading an active lifestyle, like its creator.
“I am an ideological inspirer, I travel a lot and understand perfectly what comfortable things should be for girls who live 24/7. I share my thoughts with talented designers, and they dress them up in beautiful and comfortable clothes,” Regina Todorenko shares the process of creating new images.
Collaboration with Nika Madisan became the second in the girls’ creative careers. They presented their first successful capsule in 2016. Then feminine images carried an oriental theme.
This year's collection is made in restrained tones of the trendy palette - powdery shades of pink and blue, and silk, knitwear, denim and tulle are used as the main materials.
“Working with Regina and her Generation TR brand is always very productive and interesting! We understand each other perfectly, exchanging experience and skills. Apparently, that’s why we didn’t stop at the first collaboration and this is already our second joint collection,” says Nick about his work process.
In addition to the lookbook, Regina also shared plans for the near future, which already clearly outlines cooperation with the Ukrainian shoe brand L.A.P.T.I., bringing to life the aspirations of the talented creator to create a total look for fans of Generation TR and active girls like herself.
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