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Stylist assistant Katrin Kostina
Photographer Lev Efimov
© Rogov A., 2017
© Design. LLC Publishing House E, 2017
“Fashion is not about pretending to be someone else—if you embrace it, it can help you become the best version of yourself. Surely you yourself are interested in meeting this person!”
IN THIS BOOK you will find my tips on how to properly sort out your wardrobe, go shopping, a list of my favorite stylistic techniques and life hacks, as well as a list of things that make up a basic designer wardrobe - when you put it together, the problem of “nothing to wear” will cease for you exist. In addition, there are two chapters that hairdresser Elena Nemtseva and makeup artist Alexandra Kiriyenko helped me write - together we do the show “Catch in 24 Hours” on the STS channel - the girls know much more about makeup and hairstyles than I do. While working on the book, we decided to make it even more useful. Each chapter dedicated to a specific item of clothing is accompanied not only by photographs on the pages, but also by a selection of pictures in a mobile application that can be downloaded and installed on your smartphone, or use the website rogov.faberlic.com - it includes many more illustrations, than the format of the printed publication allows to fit.
I am sure this additional information will be of interest to everyone. In addition, together with the Faberlic brand, we have released a clothing line, some of which are shown in the photographs accompanying the text. Using the application, you can not only see more pictures, but also buy the item you like from my collaboration with Faberlic - and buy consciously and carefully, taking into account all the tips from this book, having a clear idea of what it can be combined with and where to wear it. The collection dedicated to the release of the book is a basic wardrobe at an affordable price, high quality and thoughtful.
Well, when the book was almost ready, I decided to introduce you to someone - on these pages my friends and acquaintances, interesting people from the fashion industry, shared their thoughts about style. You can follow each of them on Instagram - I'm sure one of them IT CAN BECOME YOUR FASHIONABLE GUIDANCE AND HELP YOU FIND YOURSELF.
The application "Faberlic 3D, Style Guide" is available in
I WANT TO START THIS BOOK with a little self-exposure - attention! The story of how I became a stylist. Those readers who follow my work, have seen my interviews, know that I do not have a professional education in the field of fashion - I grew up in the village of Rassvet, Tula region, graduated from the Faculty of Foreign Languages at the local pedagogical university and even managed to teach a little at school. He tried to conquer Moscow three times with varying success, and at the same time managed to work as an assistant to a creative producer on a reality show and then on the same project in New York.
But having finally settled in Moscow, I realized that I wanted to be in fashion, and my friend offered me an adventure. We created a legend that we were successful fashion stylists who worked in Berlin and came to Moscow for a short time to renew our visa. And while we are here, we are open to proposals for cooperation and glossy magazines can order us to shoot. The era of the Internet had not yet arrived, no one knew the word “Google”, and it was almost impossible to check us. But as proof, we had impeccable German (thanks to the Tula foreign language) and a luxurious portfolio. A beautiful leather book - album - was given to me by my model friend, who now lives in Paris - we turned it over, sealing it with reverse side the name of her modeling agency (we are not from a modeling agency!), and placed inside photographs that we personally cut out from fashionable German magazines, carefully cutting out “credits” with scissors - signatures with the names of the stylists, the real authors of the shoot. We started going to meetings with this fake portfolio, showing it to potential customers and putting on an air of pretentiousness.
The most interesting thing is that there were magazines that hired us to style several of their photo shoots. We had no idea how to do it, where to go, where to get clothes for filming - but gradually we began to build relationships with the fashion world. Yes, this relationship began with falsified facts - we passed off other people's photographs from German fashion magazines as our own. But we sincerely liked all the pictures that we placed in our fictitious portfolio and were one hundred percent about us, about what we ourselves would like to do. And literally in six months, all the false shootings in it were replaced by real ones - of course, their level was worse, but they were ours, and we already had the opportunity to work with famous photographers, invite professional models into the frame, and not just photograph friends in a rented apartment. In parallel with fashion shoots, I continued to work on TV - I was the editor-in-chief of the “Style Guide” program on MTV, was a stylist for the international project “Mothers and Daughters” on TLC, then followed by “Cinderella Reboot” and “Reboot” on TNT, where I was the presenter. And then we launched the show “Catch in 24 Hours” on STS.
If you feel like you dress terribly, if nothing in clothing stores fits you, this book is for you. I promise that once you finish reading her until the end, you will understand: style can turn from a headache into an exciting game.
If you dream of becoming a stylist, but don’t know where to start, this book is also for you. I want my story to inspire you and make you understand that nothing is impossible. Well, whoever you are - an aspiring stylist or a housewife - be brave, be adventurous, look at things more broadly and know that this is not only about style and clothes, but also about life!
IF YOU HAVE YOUR OWN STYLE - this means you can communicate with the world using clothes and accessories, colors and shapes. I think in images, snippets of films that are spinning in my head, frames of untaken photographs - and I try to broadcast my vision to the world. I hope that I manage to remain a reasonable and ironic person, because, as one poet I respect said: “It doesn’t matter what kind of thing you’re wearing, it’s important, mom, what kind of power you contain.” When I am asked to describe my style, I go through these definitions in my head: femininity, appropriateness, the ability to inspire. AND ROCK AND ROLL, OF COURSE.
TO START YOUR FASHIONABLE LIFE from scratch, you need to take the first step - audit what is already hanging on your hangers. I’ll tell you a secret: a wardrobe is a living creature that you need to make friends with. And first, understand what’s inside him. I bet you'll find a ton of skeletons in your closet when you start sorting it out. For example, if, to save space, you hang several things on one hanger, consider that those hidden below simply do not exist - they are not in your field of vision, they are erased from memory, and when you go to the store, you can buy, for example , a duplicate of a shirt you already own. I am against unnecessary spending, and you? I advise you to carry out a wardrobe audit at least once a season - firstly, for example, in the spring it is important to put away warm winter clothes and shoes so that they do not distract you, and hang them in the foreground current clothes depending on the weather. So, at the same time, you will go through your shelves and see what is there - suddenly you will discover an incredible artifact that you had already forgotten about!
I know that everyone is afraid to sort out their wardrobe - it’s scary to approach it. But in fact, this is a very simple matter that occurs in three stages. Well, let's get started? Then take this book to left hand, place the right one on it and vow, firstly, to throw away everything that you no longer need, secondly, to save everything you need, and thirdly, to honestly make a list of what you need to buy.
So, the first stage. Highlight items that are basic to you personally. These are the things that suit you, that you feel and are happy to wear. For example, if you are an executive or businesswoman, perhaps the pillars of your wardrobe are a pencil skirt, black or blue trousers with creases, a well-fitting jacket and a few shirts. So, this is your personal base, inviolable things that you always have the right to buy. That is, if you came to the store and found an analogue of your black pencil skirt in a different color or with an interesting detail, don’t be shy and think that you already have a similar one! Buy it. You are already familiar with it, you know how and with what her wear, which means it will be in action and will not hang as ballast. You can even make a list of “your” things - and in next time When going shopping, feel free to buy an alternative to your favorite trousers, skirt or jacket. This way you will collect your ideal base for a long, long time. Don't be afraid to repeat yourself!
Stage number two. We sort out the clothes deposits. During this stage, it is quite possible that you will find things that you forgot to think about, and these are completely functional items in your wardrobe. Try these finds in front of the mirror and make sure they look good on you. Among them, there will probably be those that you like, but which need to be improved - shortening the sleeves, fixing the zipper - and those that you do not wear simply because there is no suitable pair for them - a sweater, shirt, shoes. The first is to revive it without delaying it. The second is to analyze and understand what needs to be purchased in order for them to return to service. Maybe that simple gray crewneck sweater is lying around because it's too casual for your liking? But as soon as you buy a flowing pleated skirt for it, it will find a second life. My advice will help you with this.
Stage number three. Throw away things you don't need. How to recognize them? These are clothes that have gone out of fashion. This is something that is hopelessly small or large for you. These are clothes that are out of order: a jacket with pills, a cardigan from which the buttons have come off and you have not been able to sew them on for two years. If two years have passed, you won’t be able to sew them on. And finally, artifacts that are hopelessly out of fashion. I call all these things wardrobe extras - they have been out of circulation for a long time, but at the same time they take up space in the closet, creating the illusion that you have a lot of clothes. And there’s really nothing to wear.
QUESTION: But what to do if the thing doesn’t seem to be needed, but it’s a pity to throw it away?
ADVICE: In such a situation it works folk wisdom: Out of sight, out of mind! Have it in your home old suitcase, which you don’t use, or a cardboard box and put everything in there that you don’t wear, but you don’t have the courage to throw it away. I promise - as soon as you stop bumping into these things in your closet, you will forget you ever had them. And after two weeks you can let them go with a light heart. Moreover, it is not necessary to send your former pets to the trash can! You can break up in a civilized manner. If you want, donate to charity, or if you want, organize a party with your friends to exchange things (this is a very fashionable topic now, called “swap parties”, from the English word swap - to change). Maybe one of them has always been jealous of your dress! If you want, create a page on Instagram or an account on the website avito.ru. Sell everything you don’t need, even for three hundred rubles - as a result, you can easily run up a tidy sum. Which you will spend on something worthwhile.
SO, YOU HAVE DISASSEMBLED THINGS, got rid of ballast and freed up space - now it’s important to organize it correctly. Of course, if it is possible to have a dressing room, this should be done. But such luxury is available to few, and I am sure that you can properly arrange your clothes even in a small space. The main thing is to use logic. Establish an easy relationship with your wardrobe - in the morning, when you open the doors, you should not be overcome by fear.
And the rules for storing clothes are as simple as two. Firstly, I remind you that once a season we go through our things and put away what we won’t wear. Secondly, don’t store everything mixed up. I like to divide my closet into zones. Let you have several hangers in a row with trousers, then with jackets and blazers, then with dresses, and so on. If your wardrobe is organized logically, you don’t need to go through it entirely in the morning: for example, you decide that you are going to wear trousers - then you just have to find a suitable top in the area of jackets or shirts.
This is why I insist that every item in the wardrobe should have its own hanger - this is the third rule. We don’t store ten things on one hanger - they will be wrinkled, caked, and you simply won’t see the bottom layer of this cake of dresses. In addition, knitted items are not stored on hangers - this causes them to stretch and become deformed. For knitted and knitwear It’s best to have a separate shelf: cardigans, jumpers, turtlenecks – everything goes there.
Shoes also need to be systematized - we store them in a separate place. Let the pairs that you wear all the time stand on a shelf near the front door. And for everything else, it is advisable to set aside the bottom shelf of the wardrobe or buy a small rack.
Well, the last, most important rule is to get into the habit of order. Chaos in the closet is a source of stress. Don't throw things anywhere. White shirt after a long day at work - in the laundry basket. Pants - on the same hanger from which you took them off in the morning, you can wear them the next day. The first day will be difficult, the second will be difficult - and then you will begin to wonder how you ever lived without putting everything in its place. I used to throw my clothes away too, but then I pulled myself together and follow this rule - now my wardrobe is in order. perfect order, every thing hangs in its place, and it is a pleasure to use.
QUESTION: Is it true that it is better to store shoes in the box in which they were sold?
ADVICE: Yes, this is a great way - this way each pair will have its own place, and the box will protect your shoes from dust. To identify them, take a Polaroid photo of the shoes and tape the photo to the box. No Polaroid - just label the box with a felt-tip pen and you'll know without opening it what's inside - brogues, slip-ons or heeled pumps.
Well, I store shoes without boxes, in a special rack with glass doors - firstly, it saves space, and secondly, everything is visible!
QUESTION: What to do with T-shirts? You love them so much.
ADVICE: For knitted t-shirts I make an exception - I have a great many of them in my wardrobe, because T-shirts in my case are my personal base, and I store everything on hangers. Because if I fold a T-shirt, there will be creases on it, I will have to iron it again, and I don’t want to spend time on this every day. To ensure that hangers do not take up much space, choose ones that are as flat as possible. Not wire hangers from the dry cleaner! It couldn’t be worse than them - such a hanger is guaranteed to ruin any item; even a jacket on it can become deformed. The best classic wooden hangers are sold at Ikea. They are perfect - not too wide, not too thin and not too expensive. By the way, Ikea has excellent sticky rollers for clothes. Ever since I got a cat, I have been buying them in abundance - and I recommend them to you. Especially if you have pets.
ONE DAY I REALIZED: Either I quit my job, sew up my mouth, start losing weight and exercising, or accept myself for who I am. This means I must learn to cope with what I have and dress my large, by fashionable, shapes beautifully. I therefore carefully choose what I like and try not to compromise. The formula that always works is SNEAKERS TO GET SOMEWHERE, AND REPLACEABLE SHOES TO STAND NICELY THERE. Plus a dress.
NOW THE FASHION WORLD and we, together with it, are going through a very important stage: on the one hand, fashion dictates its rules to us, on the other hand, it absolutely clearly states that there are no rules. And it is true. If you want to wear sneakers with a dress and green tights, please do. If you want to wear your grandma’s vintage blouse with jeans and bright pumps, you can do that too. Fashion seems to say: don’t play by my rules, do it as you want. Because now the most important thing is your uniqueness.
That is why in our time the stylistic vector is set not by the editors of glossy magazines, but by stylists and street style bloggers - they are cooler, bolder, they are not afraid to express themselves, and it is they who the entire fashion world looks up to, designers are inspired by them. The most fashionable thing now is to be yourself, understandable and at the same time misunderstood, not to be afraid to broadcast your Self to the world with the help of clothes. Nevertheless, I have identified three basic rules for myself that help to navigate the ocean of fashionable contradictions.
MY PERSONAL FASHION HACKS: yellow solid gold (bracelets, hoop earrings) if you think you look rustic, and a slip dress for going out if you don’t know what to wear. I also like to buy things and accessories not in fashionable ones, but in highly specialized sports stores - it turns out cheaper and sometimes much more interesting. For example, REAL TRACKING BOOTS LOOK REALLY COOL, as well as ski overalls with straps or professional boots for equestrian dressage.
In this book I decided not to analyze errors, because modern fashion It changes so quickly that yesterday’s categorical “no” turns into a firm “yes” today. Not all of them have one principle that cannot be violated. Relevance is what we should always be guided by. I’m not asking you to bend to a changing world, but agree, there is no need to come to an interview in cocktail dress with sparkles or for an exam - in a lace top.
If we want to be integrated into society, we need to take it into account. Therefore, if you are invited somewhere, and the dress code is not indicated in the invitation, this does not mean that there is none. He is. But it is your personal responsibility to analyze, think about what is expected of you, and choose clothes according to the situation.
If you go for a walk around the city in the summer, no matter how hot it is outside, you don’t need to wear a tunic dress designed to be thrown over a swimsuit on the beach. And in the city pool it is customary to appear not in a string bikini, but in a one-piece swimsuit.
I also don’t like it when people come back from trips wearing the same clothes they wore to the beach that morning. My dear vacationers! If you sunbathed today and then flew back to Yekaterinburg, Kazan and Moscow, please change into comfortable city clothes before heading to the airport. No need to fly on a plane in flip-flops, swim shorts and a straw hat.
In addition, you need to distinguish your trophies from distant travels from city clothes. Afghani pants, sari dresses, tiger tooth pendants and spilli slippers - all these things very rarely look adequate in urban conditions. Of course, if you are a bohemian person who wants to dress from head to toe in Goan artifacts, no one can stop you from doing so, but remember that, unfortunately, the appropriate conclusion will be drawn about you. I know only one person on whom all these baubles look great. His name is Johnny Depp.
Relevance will never be superfluous - it will allow you to make the right impression when applying for a job, to charm your parents young man and not lose face at a party. At the same time, you can remain yourself even within the limits of appropriateness - with the help of nuances and details. Just train your imagination!
I REALLY LOVE JEANS I can’t even say exactly how many of them are in my wardrobe. I combine them with elegant jackets and all kinds of sneakers; this style helps me feel comfortable and attractive. By the way, it’s jeans that tell me what shape I’m in: there are a couple of ideal models that I can clearly understand whether it’s time to go on a diet or not. I ALSO LOVE ARROWS ON THE EYES OR BRIGHT LIPS AS AN ACCENT IN A EVERYDAY LOOK.
Attention! This is an introductory fragment of the book.
If you liked the beginning of the book, then full version can be purchased from our partner - distributor of legal content, LLC liters.
Stylist assistant Katrin Kostina
Photographer Lev Efimov
The book was prepared with the support of OJSC FABERLIC
© Rogov A., 2017
© Design. LLC Publishing House E, 2017
“Fashion is not about pretending to be someone else—if you embrace it, it can help you become the best version of yourself. Surely you yourself are interested in meeting this person!”
IN THIS BOOK you will find my tips on how to properly sort out your wardrobe, go shopping, a list of my favorite stylistic techniques and life hacks, as well as a list of things that make up a basic designer wardrobe - when you put it together, the problem of “nothing to wear” will cease for you exist. In addition, there are two chapters that hairdresser Elena Nemtseva and makeup artist Alexandra Kiriyenko helped me write - together we do the show “Catch in 24 Hours” on the STS channel - the girls know much more about makeup and hairstyles than I do. While working on the book, we decided to make it even more useful. Each chapter dedicated to a specific item of clothing is accompanied not only by photographs on the pages, but also by a selection of pictures in a mobile application that can be downloaded and installed on your smartphone, or use the website rogov.faberlic.com - it includes many more illustrations, than the format of the printed publication allows to fit.
I am sure this additional information will be of interest to everyone. In addition, together with the Faberlic brand, we have released a clothing line, some of which are shown in the photographs accompanying the text. Using the application, you can not only see more pictures, but also buy the item you like from my collaboration with Faberlic - and buy consciously and carefully, taking into account all the tips from this book, having a clear idea of what it can be combined with and where to wear it. The collection dedicated to the release of the book is a basic wardrobe at an affordable price, high quality and thoughtful.
Well, when the book was almost ready, I decided to introduce you to someone - on these pages my friends and acquaintances, interesting people from the fashion industry, shared their thoughts about style. You can follow each of them on Instagram - I'm sure one of them IT CAN BECOME YOUR FASHIONABLE GUIDANCE AND HELP YOU FIND YOURSELF.
The application "Faberlic 3D, Style Guide" is available in
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I WANT TO START THIS BOOK with a little self-exposure - attention! The story of how I became a stylist. Those readers who follow my work, have seen my interviews, know that I do not have a professional education in the field of fashion - I grew up in the village of Rassvet, Tula region, graduated from the Faculty of Foreign Languages at the local pedagogical university and even managed to teach a little at school. He tried to conquer Moscow three times with varying success, and at the same time managed to work as an assistant to a creative producer on a reality show and then on the same project in New York.
But having finally settled in Moscow, I realized that I wanted to be in fashion, and my friend offered me an adventure. We created a legend that we were successful fashion stylists who worked in Berlin and came to Moscow for a short time to renew our visa. And while we are here, we are open to proposals for cooperation and glossy magazines can order us to shoot. The era of the Internet had not yet arrived, no one knew the word “Google”, and it was almost impossible to check us. But as proof, we had impeccable German (thanks to the Tula foreign language) and a luxurious portfolio. A beautiful leather book - album - was given to me by my model friend, who now lives in Paris - we turned it over, taping the name of her modeling agency on the back side (we are not from a modeling agency!), and placed photographs inside that we personally cut out from fashionable German magazines, carefully cutting out the “credits” with scissors - signatures with the names of the stylists, the real authors of the shoot. We started going to meetings with this fake portfolio, showing it to potential customers and putting on an air of pretentiousness.
The most interesting thing is that there were magazines that hired us to style several of their photo shoots. We had no idea how to do it, where to go, where to get clothes for filming - but gradually we began to build relationships with the fashion world. Yes, this relationship began with falsified facts - we passed off other people's photographs from German fashion magazines as our own. But we sincerely liked all the pictures that we placed in our fictitious portfolio and were one hundred percent about us, about what we ourselves would like to do. And literally in six months, all the false shootings in it were replaced by real ones - of course, their level was worse, but they were ours, and we already had the opportunity to work with famous photographers, invite professional models into the frame, and not just photograph friends in a rented apartment. In parallel with fashion shoots, I continued to work on TV - I was the editor-in-chief of the “Style Guide” program on MTV, was a stylist for the international project “Mothers and Daughters” on TLC, then followed by “Cinderella Reboot” and “Reboot” on TNT, where I was the presenter. And then we launched the show “Catch in 24 Hours” on STS.
If you feel like you dress terribly, if nothing in clothing stores fits you, this book is for you. I promise that once you finish reading it, you'll realize that style can go from being a headache to being a fun game.
If you dream of becoming a stylist, but don’t know where to start, this book is also for you. I want my story to inspire you and make you understand that nothing is impossible. Well, whoever you are - an aspiring stylist or a housewife - be brave, be adventurous, look at things more broadly and know that this is not only about style and clothes, but also about life!
IF YOU HAVE YOUR OWN STYLE - this means you can communicate with the world using clothes and accessories, colors and shapes. I think in images, snippets of films that are spinning in my head, frames of untaken photographs - and I try to broadcast my vision to the world. I hope that I manage to remain a reasonable and ironic person, because, as one poet I respect said: “It doesn’t matter what kind of thing you’re wearing, it’s important, mom, what kind of power you contain.” When I am asked to describe my style, I go through these definitions in my head: femininity, appropriateness, the ability to inspire. AND ROCK AND ROLL, OF COURSE.
TO START YOUR FASHIONABLE LIFE from scratch, you need to take the first step - audit what is already hanging on your hangers. I’ll tell you a secret: a wardrobe is a living creature that you need to make friends with. And first, understand what’s inside him. I bet you'll find a ton of skeletons in your closet when you start sorting it out. For example, if, to save space, you hang several things on one hanger, consider that those hidden below simply do not exist - they are not in your field of vision, they are erased from memory, and when you go to the store, you can buy, for example , a duplicate of a shirt you already own. I am against unnecessary spending, and you? I recommend checking your wardrobe at least once a season - firstly, for example, in the spring it is important to put away warm winter clothes and shoes so that they do not distract you, and put up-to-date clothes for the weather in the foreground. So, at the same time, you will go through your shelves and see what is there - suddenly you will discover an incredible artifact that you had already forgotten about!
I know that everyone is afraid to sort out their wardrobe - it’s scary to approach it. But in fact, this is a very simple matter that occurs in three stages. Well, let's get started? Then take this book in your left hand, place your right one on it and vow, firstly, to throw away everything that you no longer need, secondly, to save everything you need, and thirdly, to honestly make a list of what you need. needs to be purchased.
So, the first stage. Highlight items that are basic to you personally. These are the things that suit you, that you feel and are happy to wear. For example, if you are an executive or businesswoman, perhaps the pillars of your wardrobe are a pencil skirt, black or blue trousers with creases, a well-fitting jacket and a few shirts. So, this is your personal base, inviolable things that you always have the right to buy. That is, if you came to the store and found an analogue of your black pencil skirt in a different color or with an interesting detail, don’t be shy and think that you already have a similar one! Buy it. You are already familiar with it, you know how and with what her wear, which means it will be in action and will not hang as ballast. You can even make a list of “your” things - and next time you go shopping, feel free to buy an alternative to your favorite trousers, skirt or jacket. This way you will collect your ideal base for a long, long time. Don't be afraid to repeat yourself!
Stage number two. We sort out the clothes deposits. During this stage, it is quite possible that you will find things that you forgot to think about, and these are completely functional items in your wardrobe. Try these finds in front of the mirror and make sure they look good on you. Among them, there will probably be those that you like, but which need to be improved - shortening the sleeves, fixing the zipper - and those that you do not wear simply because there is no suitable pair for them - a sweater, shirt, shoes. The first is to revive it without delaying it. The second is to analyze and understand what needs to be purchased in order for them to return to service. Maybe that simple gray crewneck sweater is lying around because it's too casual for your liking? But as soon as you buy a flowing pleated skirt for it, it will find a second life. My advice will help you with this.
Stage number three. Throw away things you don't need. How to recognize them? These are clothes that have gone out of fashion. This is something that is hopelessly small or large for you. These are clothes that are out of order: a jacket with pills, a cardigan from which the buttons have come off and you have not been able to sew them on for two years. If two years have passed, you won’t be able to sew them on. And finally, artifacts that are hopelessly out of fashion. I call all these things wardrobe extras - they have been out of circulation for a long time, but at the same time they take up space in the closet, creating the illusion that you have a lot of clothes. And there’s really nothing to wear.
QUESTION: But what to do if the thing doesn’t seem to be needed, but it’s a pity to throw it away?
ADVICE: In such a situation, the folk wisdom works: out of sight, out of mind! Keep an old suitcase in your house that you don’t use, or a cardboard box and put everything in there that you don’t wear but don’t dare throw away. I promise - as soon as you stop bumping into these things in your closet, you will forget you ever had them. And after two weeks you can let them go with a light heart. Moreover, it is not necessary to send your former pets to the trash can! You can break up in a civilized manner. If you want, donate to charity, or if you want, organize a party with your friends to exchange things (this is a very fashionable topic now, called “swap parties”, from the English word swap - to change). Maybe one of them has always been jealous of your dress! If you want, create a page on Instagram or an account on the website avito.ru. Sell everything you don’t need, even for three hundred rubles - as a result, you can easily run up a tidy sum. Which you will spend on something worthwhile.
SO, YOU HAVE DISASSEMBLED THINGS, got rid of ballast and freed up space - now it’s important to organize it correctly. Of course, if it is possible to have a dressing room, this should be done. But such luxury is available to few, and I am sure that you can properly arrange your clothes even in a small space. The main thing is to use logic. Establish an easy relationship with your wardrobe - in the morning, when you open the doors, you should not be overcome by fear.
And the rules for storing clothes are as simple as two. Firstly, I remind you that once a season we go through our things and put away what we won’t wear. Secondly, don’t store everything mixed up. I like to divide my closet into zones. Let you have several hangers in a row with trousers, then with jackets and blazers, then with dresses, and so on. If your wardrobe is organized logically, you don’t need to go through it entirely in the morning: for example, you decide that you are going to wear trousers - then you just have to find a suitable top in the area of jackets or shirts.
This is why I insist that every item in the wardrobe should have its own hanger - this is the third rule. We don’t store ten things on one hanger - they will be wrinkled, caked, and you simply won’t see the bottom layer of this cake of dresses. In addition, knitted items are not stored on hangers - this causes them to stretch and become deformed. For knitted and knitted items, it is best to have a separate shelf: cardigans, jumpers, turtlenecks - everything goes there.
Shoes also need to be systematized - we store them in a separate place. Let the pairs that you wear all the time stand on a shelf near the front door. And for everything else, it is advisable to set aside the bottom shelf of the wardrobe or buy a small rack.
Well, the last, most important rule is to get into the habit of order. Chaos in the closet is a source of stress. Don't throw things anywhere. A white shirt after a long day of work goes into the laundry basket. Pants - on the same hanger from which you took them off in the morning, you can wear them the next day. The first day will be difficult, the second will be difficult - and then you will begin to wonder how you ever lived without putting everything in its place. I used to throw my clothes away too, but then I pulled myself together and follow this rule - now my wardrobe is in perfect order, every item hangs in its place, and it’s a pleasure to use.
QUESTION: Is it true that it is better to store shoes in the box in which they were sold?
ADVICE: Yes, this is a great way - this way each pair will have its own place, and the box will protect your shoes from dust. To identify them, take a Polaroid photo of the shoes and tape the photo to the box. No Polaroid - just label the box with a felt-tip pen and you'll know without opening it what's inside - brogues, slip-ons or heeled pumps.
Well, I store shoes without boxes, in a special rack with glass doors - firstly, it saves space, and secondly, everything is visible!
QUESTION: What to do with T-shirts? You love them so much.
ADVICE: I make an exception for knitted T-shirts - I have a great many of them in my wardrobe, because T-shirts in my case are my personal base, and I store everything on hangers. Because if I fold a T-shirt, there will be creases on it, I will have to iron it again, and I don’t want to spend time on this every day. To ensure that hangers do not take up much space, choose ones that are as flat as possible. Not wire hangers from the dry cleaner! It couldn’t be worse than them - such a hanger is guaranteed to ruin any item; even a jacket on it can become deformed. The best classic wooden hangers are sold at Ikea. They are perfect - not too wide, not too thin and not too expensive. By the way, Ikea has excellent sticky rollers for clothes. Ever since I got a cat, I have been buying them in abundance - and I recommend them to you. Especially if you have pets.
ONE DAY I REALIZED: Either I quit my job, sew up my mouth, start losing weight and exercising, or accept myself for who I am. This means I must learn to cope with what I have and dress my large, by fashionable, shapes beautifully. I therefore carefully choose what I like and try not to compromise. The formula that always works is SNEAKERS TO GET SOMEWHERE, AND REPLACEABLE SHOES TO STAND NICELY THERE. Plus a dress.
A master class by fashion expert and host of the “Catch in 24 Hours” program on the STS channel Alexander Rogov was held in Tyumen. For three hours, the stylist told customers of the Voyage Gallery shopping center what items a basic designer wardrobe should consist of and which stores in Tyumen can dress fashionably and inexpensively. We wrote down all the advice from the “gray eminence of fashion.”
First rule. First, sort out your entire wardrobe. Most women are faced with the problem of choosing clothes: they say, there is nothing to wear, but the closet is full of things. You need to be honest with yourself that you have a lot of things. Then sort your clothes into three groups: the first is the clothes you always wear. For example, if you are a housewife, then these will most likely be practical, loose clothes that are convenient for going for a walk with the children or buying groceries.
The second group is clothes that you don’t wear at all. This could be a skirt purchased for when you lose weight. The third group consists of things that you like, but you don’t know what to combine them with, so they hang in your wardrobe, waiting for inspiration to come to you. When you go shopping, keep this information in mind. If you came for a white T-shirt, then buy that, and not a cool dress. Buy only things you wear.
Second rule. If you still fall in love with a dress, which is already full in your closet, make 3-4 sets with this dress from those things that are already in your wardrobe, so that you do not have to waste time and money on choosing shoes specifically suitable for him.
Third rule. By replacing one or two elements in an outfit, you can completely transform the look. Most girls wear a classic black dress to the office, where a strict dress code must be followed. But by adding a metallic belt, bracelets and a bag of the same style, your look will completely change, and you can safely go to the club after work.
Fourth rule. Matching bracelets will make you super fashionable if you wear them as cuffs on both wrists.
Fifth rule. Your wardrobe must have a high-quality coat of neutral design and color, such as black, gray or beige. It can be included in different images. By wearing such a coat with a pencil skirt and blouse, you will create a classic look, and by replacing the skirt with jeans and the blouse with a vest, you will create a casual look.
Sixth rule. The simpler things are, the better they are combined.
Seventh rule. Pencil skirt and white check are this summer's trends.
Eighth rule. The vest is a classic acquisition for every fashionista. And the fact that horizontal stripes make you look fuller is an absolute fallacy.
Ninth rule. Things should be proportionate to their owners. Many models and accessories are suitable for people with an average build, but girls of non-standard build should be more careful in choosing the styles of anything. For example, petite girls should not buy a bucket bag: this accessory will visually make her look smaller. The same goes for belts: girls with a large build should not wear thin straps that seem to break at their waist.
Tenth rule. If your figure has something to hide, never buy stretchy, tight clothes or things made of thin knitwear.
Eleventh rule. Use longitudinal stripes in your look; they will visually make you a little taller and slimmer.
Twelfth rule. Every girl should have two or three white shirts in her wardrobe.
Thirteenth rule. Each set will be more interesting if there is some small mistake in it: somewhere a T-shirt is sticking out, somewhere a scarf is carelessly tied.
Fourteenth rule. Careless and sloppy is different concepts. Negligence gives the image chic and leaves a mystery in it. And sloppiness is when there are stripes on a shirt because you took it off the shelf and didn’t iron it properly, these are technical straps on a dress that you forgot to cut off along with the price tag, and now they peek out treacherously.
Fifteenth rule. Everyone should have good jeans in their wardrobe; they go with everything.
Sixteenth rule. White jeans are a cool summer alternative to blue or light blue options. Stop thinking solely about functionality all the time and wear black or blue trousers and jeans. Don't be afraid of white things.
Seventeenth rule. A bright thing is neutralized with simple and basic ones.
Eighteenth rule. If your look includes an item with a complex multi-colored print, you should not add new colors to the outfit.
Nineteenth rule. Monochrome (like a gray trench coat over a gray sweater) looks sophisticated and timeless.
Twentieth rule. This season, an elongated bob is very fashionable. Loose long hair visually reduce growth. And one more thing: girls, stop putting your hair in creepy buns!
Alexander Rogov, the guru of impeccable style, has created the perfect Style Guide for every woman. The famous expert suggests starting by dismantling the cabinets and gives detailed instructions on creation basic wardrobe. He reveals the secrets of how you can correct your figure with the help of clothes, talks about how to properly store clothes and accessories and, most importantly, shares stylistic techniques for all times. The book is not only filled with unique advice, but also answers in advance questions that readers may have. Alexander knows what worries his audience thanks to his master classes, which he conducts throughout Russia. The book contains many photographs from ideal options selection of clothes.
The author of this book is the guru of impeccable style Alexander Rogov, his recommendations are one hundred percent applicable in Russian realities and can be immediately adopted. After reading this book, you will understand: you can be beautiful and feel your best, regardless of age, clothing size and salary, time of year and weather outside the window.
From this book you will learn:
- how to audit your wardrobe;
- how to store things correctly;
- what rules you need to know when choosing your style;
- favorite stylistic techniques of Alexander Rogov;
- how to visually correct your figure;
- what a basic wardrobe should consist of;
- how to wear and store shoes correctly;
- main shopping rules;
- how to look expensive on a small budget;
- what is the difference between a brand and a fake;
- the main trends of the modern fashion industry;
- what a sale actually is;
- how to complement your look with makeup and hair styling
- how applicable fashion rules in life.
Each page is imbued with the stunning author's style of Alexander Rogov. The author personally wrote all titles and captions for photographs with a pen. After reading this book, you will no longer have questions about style; the topic of a basic wardrobe will be fully revealed! Each chapter contains inserts with questions that women usually ask at Alexander Rogov’s master classes.
In the book, many famous people in the fashion industry give advice and express their opinions.
ABOUT THE AUTHOR: Alexander Rogov is a unique figure for the Russian fashion industry. A TV presenter with an audience of millions, a designer with a recognizable hooligan style and a stylist who does more than just do fashion shoots and dress celebrities.
Rogov dresses the whole country: his track record includes hundreds of master classes from Kaliningrad to Vladivostok and his own fashion show on TV, the participants of which he has been transforming every week non-stop for several years.
Alexander Rogov is a master who constantly works with simple girls, owners of very different parameters - and this is a more serious challenge than dressing a model for a shoot on whom everything fits perfectly. He works not for stars, but for ordinary women - students, housewives, executives. Alexander loves his audience - and she loves him back.
A practitioner and popularizer, over several years Rogov taught women not to be afraid of fashion and to accept themselves. Every girl in our country is his client.
Alexander Rogov- famous Russian TV presenter, designer and stylist. In his, he talks about how to create your own wardrobe, how to properly store things in it and how to choose clothes to suit your figure. We are publishing an excerpt from this book.
To start your fashion life from scratch, you need to take the first step - audit what is already hanging on your hangers. I'll tell you a secret: a wardrobe is a living creature with which you need to make friends. And first, understand what’s inside him. I bet you'll find a ton of skeletons in your closet when you start sorting it out. For example, if, to save space, you hang several things on one hanger, consider that those hidden below simply do not exist - they are not in your field of vision, they are erased from memory, and when you go to the store, you can buy, for example , a duplicate of a shirt you already own. I am against unnecessary spending, and you?
I advise you to carry out a wardrobe audit at least once a season - firstly, for example, in the spring it is important to put away warm winter clothes and shoes so that they do not distract you, and put up-to-date clothes for the weather in the foreground.
So, at the same time, you will go through your shelves and see what is there - suddenly you will discover an incredible artifact that you had already forgotten about!
I know that everyone is afraid to sort out their wardrobe - it’s scary to approach it. But in fact, this is a very simple matter that occurs in three stages. Well, let's get started? Then take this book in your left hand, place your right one on it and vow, firstly, to throw away everything that you no longer need, secondly, to save everything you need, and thirdly, to honestly make a list of what you need. needs to be purchased.
So, the first stage. Highlight items that are basic to you personally. These are the things that suit you, that you feel and are happy to wear. For example, if you are an executive or businesswoman, perhaps the pillars of your wardrobe are a pencil skirt, black or blue pleated trousers, a well-fitting jacket and a few shirts. So, this is your personal base, inviolable things that you always have the right to buy. That is, if you came to the store and found an analogue of your black pencil skirt in a different color or with an interesting detail - don’t be shy and think that you already have a similar one! Buy it.
You are already familiar with it, you know how and what to wear it with, which means it will be in use and will not hang as ballast. You can even make a list of “your” things - and next time you go shopping, feel free to buy an alternative to your favorite trousers, skirt or jacket. This way you will collect your ideal base for a long, long time. Don't be afraid to repeat yourself!
Stage number two. We sort out the clothes deposits. During this stage, it is quite possible that you will find things that you forgot to think about, and these are completely functional units of your wardrobe. Try these finds in front of the mirror and make sure they look good on you. Among them, there will probably be those that you like, but which need to be improved - shortening the sleeves, fixing the zipper - and those that you do not wear simply because there is no suitable pair for them - a sweater, shirt, shoes. The first is to revive it without delaying it. The second is to analyze and understand what needs to be purchased in order for them to return to service. Maybe that simple gray crewneck sweater is lying around because it's too casual for your liking? But as soon as you buy a flowing pleated skirt for it, it will find a second life. My advice will help you with this.
Stage number three. Throw away things you don't need. How to recognize them? These are clothes that have gone out of fashion. This is something that is hopelessly small or large for you. These are clothes that are out of order: a jacket with pills, a cardigan from which the buttons have come off and you have not been able to sew them on for two years. If two years have passed, you will no longer sew them on. And finally, artifacts that are hopelessly out of fashion. I call all these things wardrobe extras - they have been out of print for a long time, but at the same time they take up space in the closet, creating the illusion that you have a lot of clothes. And there’s really nothing to wear.
Question: What should you do if the item doesn’t seem to be needed, but it’s a shame to throw it away?
Advice: In such a situation, the folk wisdom works: out of sight, out of mind! Keep an old suitcase in your house that you don’t use, or a cardboard box and put everything in there that you don’t wear but don’t dare throw away. I promise - as soon as you stop bumping into these things in your closet, you will forget you ever had them. And after two weeks you can let them go with a light heart. Moreover, it is not necessary to send your former pets to the trash can! You can break up in a civilized manner. If you want, give it to charity, or if you want, organize a party with your friends to exchange things (this is a very fashionable topic now, called “swap parties”, from the English word swap - to change). Maybe one of them has always been jealous of your dress! If you want, create a page on Instagram or an account on the website avito.ru. Sell everything you don’t need, even for three hundred rubles - as a result, you can easily run up a tidy sum. Which you will spend on something worthwhile.
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